Beating Xiaomi and Hisense, the domestic color TV industry sales leader, only LG retained the third place in the world

2022-06-13 0 By

When it comes to TV, most people immediately think of Samsung, SONY, or Hisense, Xiaomi, the first two manufacturers in the high-end market reputation excellent performance, the latter two enterprises are the most popular consumer TV brands in the domestic market, sales occupy the top two in China.But few people know that from an international perspective, TCL is China’s TV brand.TCL sold 23.3 million TVS worldwide in 2021, far ahead of Xiaomi and Hisense, according to data released by Ovitrivo.In my opinion, there are two main reasons for TCL’s achievements. First, TCL’s market layout is better than xiaomi’s and Hisense’s, which is mainly reflected in its overseas market development.Hisense has added new markets such as Japan, Australia and South Africa to xiaomi TVS, which are sold mainly in China.In addition to these regions, TCL also sold TVS to European and American countries.Among them, Europe is the main driving force for TCL TV sales growth.Second, TCL is ahead of other domestic manufacturers in terms of production capacity layout. Relying on Huaxing Optoelectronics and Zhonghuang Photovoltaic, TCL has realized the freedom of screens and chips, guaranteed product supply despite the tight global supply chain, and further widened the gap with companies behind it.At the same time, TCL’s strong screen and component manufacturing capabilities also enable it to cover product lines in multiple price segments.In the short term, TCL’s domestic market position is difficult to be surpassed.Of course, TCL is not the only company with a production base for screens and components.Samsung and LG also have strong control over the supply chain, and their technological reserves and spare parts production capacity are both higher than TCL’s, which is the fundamental reason why TCL’s global sales volume is not as good as Samsung and LG’s.Moreover, The popularity of Samsung and LG in the global market is also stronger than TCL.Over the past two decades, the two companies have led the development of screen technology and established a good reputation in the home appliance market. Their strength in all aspects is ahead of TCL.However, TCL is not without opportunities to overtake Samsung and LG.The sales gap between Samsung, LG and TCL has been narrowing over the past three years, according to Ovrevo.In 2021, sales of TCL smart TV, quantum dot smart screen and Mini LED smart screen will all take a higher proportion.Among them, the global sales of Mini LED display accounted for 90%, which is unparalleled.Although TCL still lags behind Samsung and LG in terms of technology, the three manufacturers are high-tech enterprises that have completed the vertical integration of the industrial chain and have a certain say in the industry. There is no irreparable gap between them.TCL’s advantage over Samsung and LG lies in the huge Chinese market.The Chinese market is bigger and friendlier to domestic goods.Moreover, the Chinese market can provide TCL with production guarantee.As we all know, the epidemic is still unfolding, and overseas factories are facing the crisis of ceasing production.However, the domestic epidemic control is excellent, and the factory is in normal operation without too much production pressure.It is worth mentioning that TCL has taken the lead in the application and layout of future technologies, and the Mini LED mentioned earlier is one of them.This technology was first proposed by TCL, which is also the main promoter of Mini LED technology. With its forward-looking vision, TCL has at least 10 years ahead of LG and Samsung in this technology.In the end, TCL has not only technological advantages but also market advantages.In addition, TCL is constantly upgrading itself. According to the official, TCL is expected to invest 2 billion RMB to build 10 complete production lines in the future, and the sales volume of Mini LED TV alone will reach 10 million by 2024.TCL won’t have to wait too long to surpass Samsung and LG in sales if its other products can follow suit.